A simple way to narrow down your niche
and attract your ideal audience
Choosing your niche can be a major headache, especially if you’re just starting out. A broad niche is great for attracting a lot of people, but the question is, are you attracting the right audience?
Remember that when you appeal to everyone, you appeal to no one.
That’s why narrowing down your niche, at least in the beginning, is important.
And the next question pops up, how to do that? Perhaps you have done a lot of research on this, or perhaps you have been jumping around from topic to topic, trying to find the “aha“ moment.
When you overcomplicate your niche selection, you’ll get stuck in analysis paralysis, constantly second-guessing you choice. You end up getting confused and frustrated.
The truth is, your content, product, or service needs to resonate deeply with a specific group of people.
That’s how you stand out.
That’s how you build trust.
That’s how you attract the right audience.
So, how do you find that sweet spot? It’s easier than you think. Here’s a simple method to get laser-focused on your niche so you can build a loyal following of people who need exactly what you offer.
The struggle to find your niche
If you’ve been stuck trying to define your niche, you’re not alone. We struggle with this because we’re afraid of two things:
Making the wrong choice by picking something too narrow and run out of content ideas, or something too small and not make enough money.
Excluding too many people and therefore losing potential followers, subscribers or clients.
But think of it this way, niching down doesn’t limit you, it strengthens you instead. It allows you to create content that’s hyper-relevant, build a more engaged audience, and position yourself as the go-to expert.
The key? You don’t have to get it perfect on day one. You just have to get started. Let’s break it down into simple steps.
The 3-Question niche formula
Forget complicated niche selection exercises. All you need are three simple questions to define your niche:
1️⃣ Who do you help?
Identify a specific group of people. The more specific, the better. Instead of “entrepreneurs,” think “solopreneurs struggling with time management.”
2️⃣ What problem do you solve?
People don’t care about your content, product, or service, they care about how it improves their lives.
What pain points are you addressing?
What transformation could they expect?
How much effort do they have to put in on their part?
Example: Instead of “helping people get fit,” say “helping busy parents lose weight without spending hours in the gym.”
3️⃣ How do you help them?
What’s your unique approach, method, or angle? How do you stand out from others in your space?
Example: “I teach entrepreneurs how to grow their audience without spending money on ads.”
Now, let’s put it all together:
🚀 I help busy professionals (who) lose weight (problem) by creating simple 15-minute home workout plans (how).
🚀 I help new writers (who) grow their audience (problem) by using engaging storytelling techniques (how).
Once you answer these three questions, you have your niche.
The magnet strategy
Now that you have clarity on your niche, it’s time to attract the right people, the ones who need what you offer. Here’s how:
1️⃣ Speak their language
Stop using vague, generic messaging. Instead, use the exact words your audience uses to describe their problems and desires. If they’re saying, “I feel stuck in my career,” don’t say, “Optimize your professional trajectory.” Speak to them, not at them.
2️⃣ Be where they are
Your audience already exists. Your job is to find them and show up where they hang out, whether that’s Substack, Twitter, Quora or Reddit. Engage, provide value, and let them know you exist.
3️⃣ Show proof
People trust results, not theories. If you have personal experience, share it. If you’ve helped someone, showcase their success. Testimonials, case studies, and personal stories all build credibility.
Read my personal story here:
Taking action – define your niche today
Write your niche statement in one sentence using the 3-question formula.
👉 I help [who] solve [problem] by [how]
Once you do this, clarity follows. And with clarity, you’ll attract the right people who genuinely need what you offer.
So stop overthinking. Start defining. Your ideal audience is waiting.
Dare to fail so you can dare to win - Moon AricaExpand your comfort zone here, tell me your thoughts:
Did you overthink about your niche?
Is your niche too broad or too narrow?
Articles on writing:
Thanks for reading.
Hello, Moon Arica. Thank you for your nice article about finding one's niche. In my case, your 3-question form doesn't seem to be relevant as I write chiefly bizarre surrealistic short stories. Thus I help noone but try to provide entertainment. To whom? This is extremely difficult to determine for it strongly depends on individual literary tastes. And so on with the next two questions. I imagine that my potential readers are very well educated but even that can be very misleading. I think this is the trouble every fiction writer has. One's niche is determined by trial and error with the competition no less strong than anywhere else. Hence the probability of defeat is very high.
One request to you. Please avoid the cliche "Forget about...". In 9 cases of 10 one of two things happens. Either the reader has not encountered what one is called to forget about, and then one simply shrugs. Or the thing to forget is known and cherished, in which case one wants to see specific strong arguments against it.
Again, thank you for your kind sharing of valuable thoughts.
With best regards,
JKiii
That was one thing that I struggled with and still do I'm sure I could niche down a lot more, but I just feel like I leave too many people out so as I write and solve people's pain points with options, they can choose. Maybe some specific group will stand out over another.. probably a little too early to tell, but I'm watching the statistics. thank you for the information!